Gender bias against women in entrepreneurial finance is turned on its head in the context of reward-based crowdfunding, according to new research published in the Strategic Entrepreneurship Journal.

"Female candidates aren't simply choosing to be more positive—they're responding to a different set of incentives," Dr. Crabtree said. "We found that when women used negative language, they were more ...

Working with women is one of the biggest opportunities financial professionals have today. But they must understand how women view money and know the right language to be a trusted advisor for them.

We begin by reviewing studies that have analyzed spoken corpora to examine how language use varies across gender groups. Research based on children or adolescents (e.g., Stenström, 1999; Stenström et ...