If you look at the traditional definition, it is defined based on the type of business. For example, Hubspot, a leading marketing and CRM company, describes it this way: "A customer is someone who ...

Although most everyone likes a sunny forecast, in the legal profession it is those who make it rain that are often the most valued and well-compensated. But while farmers need rain to feed and nurture ...

In my opinion, it would be difficult to find a business leader who doesn’t at least give lip service to focus on the customer. In reality, their operational frameworks might be bursting with systems ...