These top brands all ditched their names from their logos.

Add Yahoo as a preferred source to see more of our stories on Google. When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: Loooop Studio We've ...

Efforts to curb the spread of coronavirus have shuttered doors, emptied stadiums, and changed lives around the world. The economic impact will be severe, although it’s too early to tell how the crisis ...

Add Yahoo as a preferred source to see more of our stories on Google. While many corporate logos often fly under the radar, there are a select few which have become recognizable across all corners of ...

One of the most iconic marks ever created, Pepsi’s logo has been on a fascinating and tumultuous journey spanning more than a ...

If Apple sells 100 million iPhones, that’s also 100 million boxes, on which 100 million Apple logos might be printed. The smallest decisions a mega company makes can have massive impacts–even when it ...

Could big brands save millions of dollars a year and help preserve the environment just by slightly changing their logos? French graphic designer Sylvain Boyer thinks so, and he’s started a project to ...

Every time Lara publishes a story, you’ll get an alert straight to your inbox! Enter your email By clicking “Sign up”, you agree to receive emails from Business ...

Coca-Cola and the color red go together like peanut butter and jelly, milk and cookies, or tacos and Tuesdays. After all, we would recognize that iconic red label anywhere. But why did the company ...

The best sports logos often have to walk a very tight balancing act. They have to be dynamic and striking, ideally instantly recognisable. In many cases, they have to pay heritage to a great deal of ...

Logos are a useful entry point into the world of graphic design. They're everywhere, for one thing. But they're also the perfect serving size---each is a concise study in how to effectively (or, in ...