We've all been there: Looking fondly at a bottle of hair dye, wondering if today is the day to jump in feet first and do the color plunge. While you're still deciding if bleaching your hair yourself ...

From the "dark bimbo" aesthetic to Wednesday's viral goth glam, the latest beauty trends are all about indulging your dark side. And now the the moody vibe is coming for your hair color, thanks to the ...

Lots of women (and men) dye their hair each year — Statista claims 1.06 million Americans used hair coloring products 14 times or more in 2020. But most people probably went with traditional colors ...