Uniqode reports many QR Code strategies fall into the "one-scan trap," leading to missed customer lifetime value.

Uniqode reports that brands can leverage packaging QR codes to build direct customer relationships, overcoming retail access ...

Uniqode reports that QR Code engagement is stable, but brands must improve execution to meet consumer expectations for ...

What is a QR Code? A quick-response code (QR code) is a type of barcode that contains data for a locator, an identifier, and web tracking. QR codes have been around for a long time. They were first ...

Designed as a high-tech marketing resource, QR (quick response) codes have many useful applications. These (usually) black-and-white algorithmic codes are gateways to a potential multimedia nirvana.

A BC Business 30 Under 30 winner, Alex is co-founder and CEO at Periphery Digital, a rapidly-growing Vancouver Chinese marketing agency. From reading restaurant menus to shopping a new look in a ...