The fitness chain’s new marketing push features strange AI imagery juxtaposed with real-life fit people in a campaign called ...

The fitness brand's jarring new ad campaign channels anti-AI rage in a new ad campaign featuring distorted images and deepfakes of Pope Francis and Justin Trudeau.

Luxury fitness club Equinox is offering a new way for its members to meet their goals — and it comes with a high price tag. Equinox is launching a new program, “Optimize by Equinox,” to provide ...

An Equinox gym on New York’s Upper East Side will pay a Black former employee $11.25 million to resolve a racial discrimination lawsuit. A primarily white jury of five women and three men ruled in ...

Equinox is spinning up some controversy with its anti-New Year’s resolution movement. The luxury fitness club released its "We Don’t Speak January" campaign on New Year’s Day, banning any new ...

Luxury gym chain Equinox is facing backlash after going viral with a bizarre New Year's video basically shaming and turning hopeful new customers away. "When it's January 1st but you remember Equinox ...

The new campaign from the luxury wellness company launches Monday across Equinox's channels, as well as in key markets for ...

Starting exercise too intensely or pushing the body beyond its readiness sharply increases the risk of injury, often with ...

Equinox and SoulCycle will require members and staff to provide proof of vaccination starting in early September in their New York City gyms.

The saga of the broken elevator at Equinox Printing House is reaching new heights, pitting gym rats against the luxury building’s residents, Page Six hears. We’ve already reported twice since 2024 on ...