Evocative advertising may be perceived as the domain of B2C, but ads aiming for an emotional connection are just as effective for engaging B2B buyers, the data suggests. To dive deeper into the role ...

From clever humor to emotional storytelling, this year’s Super Bowl ads captured attention worldwide, turning brands into ...

Google and Pepsi were among the best ads of the Big Game, while Coinbase and ai.com got failing grades, according to one ...

Wurl, a connected TV ad-tech company owned by marketing platform AppLovin, has embarked on an interesting approach to ad monetization. Partnering with BrandDiscovery with its GenAI-powered contextual ...

With the 2024 Olympic Games in Paris officially opening today, DAIVID used its advanced content testing platform to see which ads from the global sporting event have elicited the most intense positive ...

This year's commercials ran the gamut from moving and ingenious to baffling and bizarre. With emotional storytelling, ...

Picture this: You’re watching a tearjerker television show in which the chiseled hero dies saving a family of kittens from a house fire. Then come the commercials—a very on-the-mark pitch from the ...

LG TVs will soon leverage an artificial intelligence model built for showing advertisements that more closely align with viewers' personal beliefs and emotions. Ars Technica This story originally ...