ARLINGTON, Va.--(BUSINESS WIRE)--While email has been a mainstay of marketing toolkits for more than a quarter of a century, it continues to evolve based on consumer behavior. Research by Capterra has ...

Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

Email: An endlessly reliable channel for marketers of every stripe. For years, marketers have counted on email as the channel with the highest ROI (an average of $36 per dollar spent). The future ...

CMSWire 2024 Contributor of the Year Chad S. White on navigating AI-driven personalization, improving customer journeys and busting email marketing myths. Chad S. White, head of research at Oracle ...

Are you struggling to get results from email marketing? We asked industry experts to share one email marketing strategy that’s been particularly effective in nurturing leads and converting them into ...

AmpiFire releases a 2025 content marketing report featuring statistics, trends, and benchmarks. The report addresses video ...

Most of us would be lost without our smartphones, tablets, and computers. People digest a lot of information on these devices, which is why a digital marketing strategy is imperative for any business ...