When you visit a website, you’ll often see a pop-up window presenting the option to enter your email address to receive a discount or free shipping. After entering your email address, you can take ...

Permission is not a fun topic, but it’s an essential one if you are working with content in 2023. The need for establishing permission through an opt-in has always existed as long as the internet has ...

SMS has become the highest-attention-owned channel in many retention stacks, reaching customers in the same inbox they use for friends and family. Consumers reward the access when brands earn it with ...

Whether your business is B-to-B, B-to-C or both, building an opt-in email database of your customers and prospects is of paramount importance. In the early days of the Internet, gaining opt-in email ...

Permission marketing is a form of advertising where the intended audience can choose to receive promotional messages.

Compliance pressure is real, but privacy controls can power better personalization. Join us at the MarTech Conference to turn ...

Mike Maynard is the CEO at Napier, a marketing agency for B2B technology firms that accelerates the customer journey for prospects. Email marketing still matters—perhaps more than it ever has. There.