You might think the price tag on your favorite brand of cereal is fixed when you toss it into your cart. Think again. Across ...

Every single week that I go to the grocery store, it seems like everything gets more expensive. Even if you’re great at ...

In today’s fast-paced, ever-changing market, traditional promotional pricing — often planned in advance using historical data and executed uniformly across all channels — can fall short in meeting ...

Dynamic pricing has already reshaped how we book airline tickets and hotel rooms. Now, as digital price tags appear on supermarket shelves, some experts are asking whether grocery prices could ever fo ...

Unfortunately, dynamic pricing isn’t a passing trend; it’s the new normal. Businesses that recognize it early and adopt ...

Lawmakers are raising concerns about the use of digital technology in grocery stores, saying it could result in "dynamic pricing" or "price discrimination."A letter sent by congresswoman Rashida Tlaib ...

Congresswoman Rashida Tlaib is accusing Kroger grocery stores of using technology that could lead to surge and discriminatory pricing. The Michigan Democrat wrote in a letter posted to social media on ...

(NerdWallet) – If it feels like prices are on a roller coaster ride during the holidays, you’re not imagining things. Strategies such as dynamic pricing and surge pricing mean that prices may change ...