Axios on MSN

Disney tests controlled AI magic

Disney is using custom Adobe Firefly AI models trained on its own characters to help Imagineers design concepts and ...
The Next Web

Disney is joining the AI-ad arms race, just as audiences turn on ‘slop’

Disney is preparing a July beta of an AI tool that generates TV ads, joining Google, Meta and TikTok, just as brands grow wary of AI 'slop'.
HR Executive

From Disney to Meta, ‘tokenmaxxing’ is exposing AI’s measurement problem

From Disney to JPMorgan, AI token dashboards are becoming the new workplace scoreboard, even when they miss real business ...

Disney, Adobe Among Members Of New AI Content Coalition Led By Netflix Alum Victoria Furniss

EXCLUSIVE: A new content-focused coalition, The Alliance for Responsible Innovation in the Arts & Media, has launched with ...

A top Disney exec is gushing about his AI 'son'

Some Disney staffers are questioning a top AI executive's virtual assistant. Jason Cox says the chatbot has "captured" his "affection." ...
Morningstar

Disney makes a 'dramatic shift' on AI content with $1 billion OpenAI investment

The deal includes a landmark licensing agreement that will allow fans to create their own AI-generated short clips on OpenAi's Sora using Disney characters Fans will be able to make short-form ...