Taradel reports that integrating digital marketing with direct mail yields better engagement and ROI, as multichannel ...

Direct mail campaigns that perform best are rarely random. Successful mail programs are built on strategy. They start with the right audience, use smart creative decisions, and follow a clear plan ...

Retail direct mail performs best when it aligns with how consumers prefer to engage. Timely delivery, clear offers, relevant ...

CPA financial advisers who market their services have had to find new ways to target clients ever since the national telemarketer “do not call” list took effect in 2003. Direct mail offers them one ...

Grabbing a prospect’s attention as soon as your missive lands on their desk is the hook that every campaign needs, no matter how good your direct marketing data is. So how are successful marketers ...

Enfocus, the leader in affordable, flexible automation tools for the printing industry, has partnered with AccuZIP, a recognized leader in data quality solutions, to develop a powerful new integration ...

The first DSP platform with a native direct mail component, enabling brands and agencies to activate identity-based first-party and third-party campaigns within a single campaign workflow.

Erik Koenig is the President & Chief Strategist at SeQuel Response. Erik has a passion for driving growth with data-driven direct marketing. Direct mail marketing has been a staple of business ...

A direct mail campaign proves to be a powerful lead generator for small businesses, delivering measurable returns in an age dominated by digital noise. With carefully crafted messages and targeted ...

Digital fundraising efforts are almost three times as effective as phone fundraising campaigns at getting donors to give and increasing overall revenue, according to a new survey. The BWF Groundwork ...

Direct mail is making a comeback—but this time, with automation on its side. Marketing teams seeking efficient, repeatable ways to connect with their audience are turning to automated direct mail for ...

Think of direct mail campaigns, and chances are, printed letters promoting goods and services will spring to mind. Yet these well-trodden, and sometimes unmemorable, forms of mailing can leave ...