CAMBRIDGE, Mass.--(BUSINESS WIRE)--Aternity ®, the leader in Digital Experience Management (DEM), today announced Aternity User Journey Intelligence, expanding its digital experience management (DEM) ...

Forbes contributors publish independent expert analyses and insights. Tony Bradley covers the intersection of tech and entertainment. Digital interactions underpin nearly every facet of commerce, ...

Digitization is critical to the future of finance and treasury. To realize its fullpotential, companies should develop a framework and execution plan that incorporates a holistic approach. A good ...

DENVER--(BUSINESS WIRE)--Today at Xperience 2024, Genesys®, a global cloud leader in AI-powered experience orchestration, announced the availability of native journey management capabilities for the ...

The IT industry likes to talk about the idea of end-to-end service. It absolutely makes sense to figure out what impact a particular bottleneck is having on users of an IT system. With digitisation, ...

Retail business leaders are entering 2025 under mounting pressure to solve complex challenges while driving results. Data overload, siloed operations and ineffective personalization are holding them ...

Customer journey analytics software aims to help businesseses understand, optimize and personalize every step of the customer experience. By aggregating and analyzing data from touchpoints across both ...

In the upcoming book, "Personalized," the authors emphasize that personalization is essential throughout the customer journey. Their research highlights that leaders in personalization consistently ...

A lot of variables go into creating safe routes, especially during the final mile. Truck navigation apps can be set up to give drivers very specific, location-based instructions as they cross a ...