Los Angeles Times

Fashion models reckon with AI models and digital clones after controversial ad appears in Vogue

Fashion models are contending with how to stay ahead as major brands experiment with artificial intelligence-generated models and digital “twins” of real models. Some models are digitally cloning ...
The New York Times

Look Again: That H&M Model Showing Off a New Look May Be a Digital Clone

The Swedish retailer H&M said it was exploring the use of artificial intelligence in producing “digital twins” of models. By Christine Hauser In two photographs taken for the fashion retailer H&M, the ...
Vogue

Are digital models about to become the industry standard?

Digital models are coming for fashion’s creative industry, regardless of consumer criticisms. In late March, Swedish fast fashion giant H&M announced it would be creating artificial ...
Teen Vogue

H&M Is Tapping AI Models. Here’s Why It Could Be Problematic

In this op-ed Teen Vogue's Style Director Alyssa Hardy explores why the use of AI fashion models is getting a mixed reaction in the industry. The response has been expectedly mixed. While some AI ...