In the last year or so, there has been pressure for digital marketers to find new ways to leverage zero-party data for marketing campaigns and product development. A clearly defined audience will have ...

Before getting into some ways to find your target audience, it can be helpful to have a formal breakdown of what this entails. Usually, your potential and current customers are divided into segments, ...

I have been experimenting with advertising recently for my RIA. I started out by testing a generic Facebook ad and put out some promoted tweets on Twitter. I got some good results from these ...

Opinions expressed by Entrepreneur contributors are their own. One of the biggest mistakes you can make when starting your own business is trying to appeal to everyone. Instead of trying to succeed by ...

Entrepreneurs who try to appeal to everyone risk appealing to no one. One of the most critical steps to building a successful business and personal brand is to focus on a niche. Entrepreneurs should ...

It’s one of the trendiest phrases in digital journalism: audience engagement. Over the past few years, publications from The New York Times to The Tennessean have added related positions. Now the ...

Amy Bishop of Cultivative talks about audience targeting in paid search – what features exist, the types of reports to leverage, and more. For episode 168 of The Search Engine Journal Show, I had the ...

Sign up for the daily CJR newsletter. The news industry is now two decades into a period defined by instability and confusion. Publishers have grown uncomfortably ...