“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Corey Weiner, CEO of Jun Group. As the ad ...

Zero-party data has very quickly become the biggest buzzword in marketing and digital advertising. Unlike third-party data, which is collected by aggregators and ad platforms through third-party ...

Editor's Note: This article has been updated on November 29, 2023 to include new data and information. In today's digital landscape, where data privacy is paramount, businesses seek new ways to ...

As marketers prepare for the impact of cookie deprecation, there has been a growing interest in zero-party data (ZPD). ZPD is the information consumers willingly and directly share with companies in ...

Global privacy regulations, the death of the third-party cookie, ad-blocking: marketers have entered a new era of data privacy. The future of marketing is going to look very different from what the ...

The digital advertising industry is at a decisive turning point in the protection of consumer data. While Google’s latest update to the phase-out of third-party cookies may have marketers thinking ...

These days, it’s nearly impossible to escape the buzz around personalized marketing. First, the good: personalization works. You’ve seen statistics that show how powerful personalization can be.