Snowflake’s security problems following a recent spate of customer data thefts are, for want of a better word, snowballing. Ticketmaster was the first company to link its recent data breach to the ...

Your AI isn't just learning from your data; it’s making dozens of untracked copies of it, leaving sensitive customer info ...

Three years ago Zoom settled with the FTC over a claim of deceptive marketing around security claims, having been accused of overstating the strength of the encryption it offered. Now the ...

New privacy models, zero-copy activation and AI orchestration are rewriting the rules for how customer intelligence gets built and used. Customer Data Platforms (CDPs) were once hailed as the answer ...

The CDP market is expanding again in 2025 — but the action is with embedded tools and acquisitions, not fresh startups. The Customer Data Platform (CDP) industry is gaining fresh momentum in 2025 — ...

In my experience, pricing is one of the most underutilized levers in business. Many organizations treat it as a reactionary tool—adjusted in response to cost pressures or competitive moves. But in ...

A customer data platform (CDP) collects data from online and off-line sources and standardizes it to create comprehensive customer profiles. Then, these profiles are used to build campaigns and ...