Learn how to overcome issues with data quality, scalability and more to deliver personalized messaging to customers. Marketers want 360-degree views of customers in order to provide them with the most ...

A unified IT foundation lets you experiment with new AI solutions faster, deploy them more easily, and scale successful applications across your business with unprecedented speed, creating the kind of ...

Regulation-ready systems. A customer 360 complies with GDPR and privacy laws by reducing data duplication and simplifying data management. Unified customer view. A customer 360 links data across ...

In the digital world, companies often have data stored across multiple platforms and systems. They must then be able to successfully integrate and analyze this data if they want to make informed ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lizzy Foo Kune, VP and analyst at Gartner, ...

STAMFORD, Conn.--(BUSINESS WIRE)-- The increasing integration of applications for managing customer experience (CX) is changing how enterprises monitor, understand and improve interactions and ...

Discover how CRM integration with other systems can enhance data synchronization, automate workflows, and improve reporting. CRM software can be a powerful marketing, sales, and service solution by ...

Marketers are increasingly combining loyalty segmentation with integrated analytics to deliver personalized customer experiences and improve retention. Breaking down data silos and aligning ...

Terms of the deal, expected to close later this year, weren&'t disclosed. The move comes a day after news that Oracle is buying the assets of Context Media, a content integration technology provider, ...

Data integration and data ingestion are two IT disciplines that are often confused with one another. Here’s how they differ and the challenges you may encounter. With the increasing amount of data ...

IBM said Monday it will acquire customer data integration software maker DWL to strengthen IBM’s information management middleware portfolio. Financial terms of the deal were not disclosed.