Built on the foundation of the company’s flagship Integrity Selling® program, the GAP Model™ Workshop equips sales professionals and leaders with a structured framework for asking better questions, ...

In today's rapidly evolving business landscape, understanding customer behavior patterns and preferences has become more critical than ever before. With the advent of digital technologies, customers ...

Marketing researchers at the University of Maryland's Robert H. Smith School of Business have produced an artificial intelligence-based model that they say "predicts digital customer behavior and ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Enterprises want to accelerate their sales, but more often than not, the ...

Lululemon (LULU) , famous for its luxury athletic wear, is suffering from a drastic change in customer behavior that's impacting sales, and its CEO has launched a plan to reverse the alarming trend.

What if your SEO strategy could predict what customers want before they even search? The shift from keyword-centric to behavior-driven SEO is important. When you understand why people search, not just ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Members of Generation Z, born between 1997 and 2012, are truly redefining consumer behavior ...

Lululemon is battling a growing problem that is prompting the company to make drastic changes. Lululemon (LULU) , famous for its luxury athletic wear, is suffering from a drastic change in customer ...