Storytelling, the last refuge of ad agency differentiation, is in trouble. The signals are everywhere: Accenture’s acquisition of Droga5, the collapse of Barton F. Graf, even Bain’s purchase of Kantar ...

Jon Howard is Head of PR/Influencer Relations at Flaregames. How to get influencers to endorse your game on their channels is a well-documented practice, and most of the secret sauce is now out of the ...

The Well Bank to ease financial strains for consultants and freelancers HALIFAX, NS, Dec. 7, 2022 /CNW/ - This month, The Well Creative Consultants is proud to launch The Well Bank, a ...

PARIS — Dom Leguay is used to telling stories. A longtime creative consultant for luxury brands, she specializes in helping them to articulate their identity, develop products and branch out into new ...

Yes, I’m linking to Earl Pomerantz again, because in his latest "Story of a Writer" post he explains something I’ve been wondering about ever since I started noticing the credits on TV shows: what a ...

HALIFAX, NS, Nov. 17, 2022 /CNW/ - Today, Canada's human-centered marketplace announces three new additions to its management team, along with a new division focused solely on agency services. "These ...