In January, a seemingly disjointed pattern of solar panels began to fill the roof of Tesla’s brand-new Gigafactory near Austin, Texas. For a while, it looked like a puzzle. Then the pattern slowly ...

The 2025 Exhibit Awards return bigger than ever with expanded real estate categories and the first-ever mortgage branding awards. Submissions close Feb. 5, 2026 ...

It’s the era of the consumer experience, and brands are acutely aware of what that means to their bottom line. The customer experience is what drives decisions, marketing budgets, content and ...

Every creative agency wants to work on the next eye-catching, brake-slamming billboard. Wait, let me try that again—every creative agency wants to work on the next eye-catching, thumb-stopping ...

Writing the second edition of Aaker on Branding 11 years after the initial edition has led me to reflect on how branding has changed over that time span. Although... much of the fundamentals are the ...

Day Job, founded in 2018, made a name for itself working with iconic CPG products. Now it's on Silicon Valley's radar.

Veteran exec Casey Brickner has joined Freeform as VP Creative, Branding and Design. She will spearhead the cable net’s creative campaigns, including overseeing on-air and off-air creative and design, ...

Chicago is a hub for advertising and marketing agencies, and with the importance of branding in today’s markets, agencies with a focus on creative and branding services have sprung up all over the ...

Burger King was on a mission in 2020 to change its customer’s perception of its food. The quick serve franchise removed artificial ingredients and preservatives from its menu. But people still thought ...

Jul. 23—Karolyn Winge has joined Kirtland Federal Credit Union as creative brand manager. Her professional background spans more than 26 years in integrated strategic communication specializing in ...

March 2009 How a country is perceived on the world stage by its own people or by other nations is crucial to its survival and success in the new globalized model. Nation branding and country ...