As two key radio ad facets, creativity and emotional connection, become more important to audiences than ever before, a recent Advertiser Perceptions survey reveals a significant gap between ...

Gen Z advertising professionals are not just updating formats—they are redefining the relationship between brands and culture ...

The Higgins-Berger Scale provides advertising agencies and graphic design teams with a clear standard for transparency, ...

NEW YORK--(BUSINESS WIRE)--Smartly, the leading AI-powered adtech company, has been recognized as a leader in The Forrester Wave™: Creative Advertising Technologies, Q4 2024. According to the ...

If you work in marketing, you know that an event without a plan is just a really expensive party. Experiential marketing no longer rewards spectacle for spectacle’s sake. Brands aren’t just competing ...

Britain’s WPP is preparing to reorganise its creative advertising operations by bringing its three main agencies under a ...

“Creative without strategy is called art, creative with strategy is called advertising” – Prof. Jeff L. Richards. Nothing could better summarize the importance of creativity in today’s advertising ...

AI is the belle of the ball in advertising industry media coverage. It’s impossible to take a twirl around the dance floor without tripping over another article about AI and advertising. Yet ...

When resources are tight, creativity becomes your most valuable asset in marketing. In this challenge lies an opportunity to innovate, stand out and boost marketing ROI. Storytelling is a crucial ...

The camera pans across sunlit green pastures crowded with grazing cattle. A rancher from Floresville talks about the six generations of his family and their decades-long partnership with H-E-B. As the ...

LONDON, Feb 9 (Reuters) - Britain's WPP is preparing to bring its three main creative advertising agencies under one banner, ...

If you have ever found yourself in a position where your ad has been running for a few months and showing a strong performance but then suddenly it drops off, you’re not alone. This situation is ...