Lawyers should be mindful to keep their advertisements in compliance with the rules and not just compliant with the latest trends. Explore the entire Law.com network. Enjoy free access to one article ...

As data-driven ads lose impact, performance-creative strategies are helping brands blend data and creativity to produce more ...

NEW YORK--(BUSINESS WIRE)--Smartly, the leading AI-powered adtech company, has been recognized as a leader in The Forrester Wave™: Creative Advertising Technologies, Q4 2024. According to the ...

The best advertisements don’t just sell products — they are creative and make us think about the brand long after we’ve seen it. These campaigns employ a variety of tools to hook us, such as clever ...

Ad agencies exist to seize opportunities for brands across the customer journey, online and off. Creating unique, integrated brand programs that can engage effectively in a wide range of forms and ...

Over the past several years, the rebranding of many ad agencies has left us awash in “positioning” firms. More and more shops began recasting themselves as “purpose-driven” or “socially conscious” or ...

“Creative without strategy is called art, creative with strategy is called advertising” – Prof. Jeff L. Richards. Nothing could better summarize the importance of creativity in today’s advertising ...

B2B advertising has finally outgrown its obsession with vanity metrics. Today, the smartest players in advertising are trading broad impressions for tangible business outcomes. Traditional metrics ...

Major Major, a full-service creative advertising agency, has officially opened its doors in Los Angeles. Staffed by veteran creatives and executives across filmed content and digital media, the ...