Will.i.am turned a pitch to a beer company into a strategic business move that became beneficial in the long haul. The artist and tech entrepreneur has been ahead of his time since his early foray ...

Beer Capitol, today announced a three-year sponsorship renewal with The Pabst Theater Group for exclusive beer and flavored malt beverage (FMB) marketing rights at leading Milwaukee entertainment ...

CHICAGO, May 6, 2024 /PRNewswire/ -- Coors Light is launching "Chill Amplified," a new music platform made to help drinkers discover the chillest places in music and unlock perks like VIP access to ...

To kick off the platform, the brand is partnering with Instacart to unlock music prizes that pair with Coors Light CHICAGO, IL May 15, 2025- There's nothing more chill than kicking back, pressing ...

It may only be May, but Mt. Joy's Matt Quinn already knows what he's doing for the Fourth of July. The lead singer/guitarist will be spending it in Milwaukee with his bandmates. They're playing two ...

Many a beer has been purchased for delivery via Instacart, but now Coors Light is adding music to the mix. Earlier this month Coors Light launched Chill on Shuffle, a music platform featuring artists ...

Nickelback, Swedish House Mafia, Luke Bryan and Jelly Roll headline 2025 Coors Light Birds Nest concerts at Waste Management ...

CHICAGO, May 15, 2025 /PRNewswire/ -- There's nothing more chill than kicking back, pressing shuffle and enjoying your perfectly curated playlist with an ice-cold Coors Light. That's why Coors Light ...