In 1964, Supreme Court Justice Potter Stewart famously defined pornography by not defining it: “I know it when I see it.” I’d argue that, at least from the consumer’s perspective, the opposite ...

The Federal Trade Commission isn’t kidding around. In late December, right before the holidays, the FTC announced a notice of proposed rulemaking to update its ...

Contextual targeting leverages metadata to align ads with relevant content, such as placing a pizza ad during a scene where characters order pizza. "It also means that if there's sports content on, ...

In the first of our Predictions series, we take a look at contextual advertising. Projected to experience a 13.8% growth annually, between now and 2030, contextual is poised to redefine the digital ...

Bringing Roundel brands to ChatGPT suggests retail media networks could be a bridge for larger AI chatbot advertising adoption.

VIENNA—Bitmovin said it has launched its AI Contextual Advertising solution, combining the company’s playback and encoding offerings to provide hyper-personal advertisements for audiences based on ...

Audacy is introducing dynamic AI and machine learning that “infuses contextual advertising solutions” into its Ad Tech stack to help brands more precisely target podcast consumers. The offering, the ...

Seedtag, the neuro-contextual advertising company, has revealed the results of a neuroscience study, conducted in partnership with Professor Moran Cerf, a neuroscientist at Columbia University. The ...

Pilot program with OpenAI part of a broader effort to expand the retailer’s presence in AI-driven shopping tools ...

Seedtag has unveiled an evolution in marketing: neuro-contextual advertising. Built on the combination of artificial intelligence and neuroscience principles, Seedtag’s AI, Liz, now interprets deeper ...

We believe in the power of context for YouTube advertising and our clients have seen great results across the funnel from it,” says Scott Stewart, executive vice president at Epitaph Group. “Now, by ...

Minneapolis-based Target Corp. serves guests at almost 2,000 stores and on Target.com. Target is No. 7 on The PG 100, ...