Capturing intent at the precise moment consumers are ready to take action has always been the goal in search. But there’s value – and real payoff – in influencing that intent before the search even ...

TV advertising is projected to grow by 3.1% in 2026, fueled by Connected TV and addressable ads in key sectors.

Netflix is on track to capture nearly 10 percent of global connected TV (CTV) advertising spend by 2027 as its ads business ...

Extends Pinterest’s AI-powered performance advertising from mobile to TV Pinterest reaches 600 million monthly active users who save Pins to 15 billion boards, generating a predictive intent signal ...

Cineverse (CNVS) announced the acquisition of IndiCue, an advertising technology company. The acquisition integrates ...

“For the first time, Pinterest will combine its intent-rich audience signals with a Connected TV engine, so marketers can clearly measure how TV lifts the results of their performance ad campaigns.” ...

It’s not hard to spoof pharmaceutical ads, from their phony happy scenes to the deathroll side effects. That’s what makes this eczema ad such an industry standout — first, for its good-natured ...

~ Recipes Come Alive through Interactive Media Featuring TikTok Creator Videos, Shoppable Ingredients Lists, and Measurable Engagement Designed for QSR and Food Delivery Brands ~ SANTA MONICA, Calif., ...

Sotande-Peters describes connected TV (CTV) not simply as a viewing channel, but as a discovery space that sits at the heart ...

Extends Pinterest’s AI-powered performance advertising from mobile to TV Pinterest, Inc. (NYSE: PINS), a leading AI-powered visual search and discovery platform, today announced it has entered into a ...