We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

Over the past several years, there has been a rise in class action lawsuits against retailers for allegedly deceptive price comparison advertising. Many of these lawsuits have alleged that retailers ...

Comparative advertising, also referred to as comparison advertising or competitive advertising, is a common form of marketing that involves making comparisons between different brands or products.

The High Court recently dismissed Unilever’s appeal against a Standards Appeal Council decision, denying it the right to continue using the terms “10X cavity fighting” in its Pepsodent toothpaste ...

Today's advertising market has become highly competitive in an attempt to appeal to more online businesses, offering multifaceted options for different advertising needs. Google and Yahoo, two of the ...

Comparison advertising is getting more confrontational as brands work harder to catch consumers’ attention, while the general tone of social media lowers the barrier to trading insults. Attack ads, of ...

Kenya has a comprehensive set of national and international legislative frameworks that have a direct influence on the regulation of competitive advertising. The High Court recently dismissed Unilever ...