Super Bowl ads are as big a part of the annual tradition as buffalo wings, with brands shelling out enormous sums – over $10 million in 2026 – to secure commercial space during the big game.

Rounding out the top five were Lay's, Pepsi, Dunkin' and Michelob Ultra, each delivering memorable spots during the big game. The NFL also landed two Super Bowl spots in the top 20 with " Champion " ...

“Most emotional ad so far: @LAYS with the father-daughter potato farmers. Kudos to Lays for thanking farmers,” wrote another.

Super Bowl commercials 2026 delivered unforgettable ads with celebrities, AI themes, trailers, and humor that turned $7M spots into cultural moments.

The cost of Super Bowl commercials continues to rise. Here's a look at how much a 30-second ad is this year.

Super Bowl LX aired on Sunday, Feb. 8, 2026, and the Seattle Seahawks defeated the New England Patriots 29-13, in a game that saw 30 of the 42 total points scored in the fourth quarter. The game also ...

What is the cost of a Super Bowl commercial ad in 2026? The sporting event kicked off at Levis Stadium in Santa Clara. Here are all the details about the ad costing for Super Bowl 60.

Japan is famous for its unique and often quirky advertising culture, where international celebrities frequently appear in commercials that are completely different from the campaigns seen in their ...