Text ad clicks surged year over year as classic organic fell across key verticals, with paid listings now taking up to one-third of clicks.

LONDON—New research from the fraud protection and privacy analytics platform Pixalate indicates that invalid clicks and fraud remain a major problem for programmatic ad transactions. Pixilate’s new Q2 ...

The brands that move now will discover what P&G, Uber and JPMorgan Chase learned: Significant portions of their budgets were never working.

There is some new data out that shows that yes, Google's AI Overviews are causing a huge decline in clicks to websites organically but it is also showing that for e-commerce queries, there is a ...

There are 3 types of bid strategies in Google Ads: manual bidding, automated bidding and Smart Bidding. PPC practitioners generally fall into one of two camps: those who stick with the control of ...

Online advertising has revolutionised the marketing landscape, yet it is undermined by the pervasive issue of click fraud – the deliberate manipulation of pay-per-click systems to inflate revenue or ...

Yelp is downgraded to "Sell" as secular headwinds and AI disrupt its core ad business. YELP faces declining ad clicks, weak restaurant and housing sectors, and intensifying competition in vertical ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. With ad spend growth slowing to 5.3%, new research reveals an emerging ...

Fake products hawked by influencers. Shady merchandise on Facebook marketplace. The internet is filled with fraudulent schemes. Among these bad actors are click farms, a particularly sinister ...

Google Ads was initially launched as Google AdWords, then renamed and revamped in recent years. Google has offered paid advertising on its search engine and other platforms since the year 2000. Google ...