Rather than positioning itself as a stand-alone tool, TikTok is extending its presence through the marketing platforms that ...

Say the word ‘channel’ to a marketer and they’ll almost certainly think SEO, PPC, email and many other digital media channels. But, to the rest of the business outside of marketing, the word ‘channel’ ...

The recent Best Practice Briefing on Channel Partner Marketing provided invaluable insights into optimizing channel partnerships for organizational growth. This concise session delved into the ...

Channel Marketing Association survey finds flat budgets, higher scrutiny and rising complexity push channel marketers to optimize execution and prove impact RIVERTON, Utah, Dec. 19, 2025 ...

Channel management is finding the right marketing techniques and sales strategies to reach your target customers. Learn how ...

In January, data lakehouse pioneer Databricks hired OpenText and Cisco Systems channel marketing veteran Ghassan Lababidi as the company’s new Global Partner Marketing Leader. Lababidi (pictured) ...

Let’s face it: "Regulatory Update" is a phrase that usually sends marketers sprinting for the nearest espresso machine. We like the creative stuff. The "big ideas." The high-octane campaigns that turn ...

While there’s still an undercurrent of economic uncertainty, channel ecosystem professionals are somewhat confident that significant gains in revenue attributed to partners are possible. Specifically, ...

Reflecting on 2023 what will stand out in your memory? Global unrest? Inflationary highs? Perhaps the rise of Barbenheimer? Whatever resonates from the past 12 months, it’s safe to say 2024 is going ...

B2B leaders are clearly optimistic that their indirect sales and marketing programs will gain momentum in 2021. According to the first annual Channel/Partner Marketing Benchmark Survey conducted by ...

NEW YORK--(BUSINESS WIRE)--StructuredWeb, the leading AI-first partner marketing automation platform for global enterprises, announced today it has been named a Leader in The Forrester Wave™: Partner ...

This summer, marketing vendor GlassHive crossed the 15,000 partner mark and doubled in size since launching in July 2020. The biggest marketing challenge for MSPs is that they don’t know how to do it, ...