(Reuters) - While U.S. food companies are making healthier breakfast cereals for children, they're also aiming more ads for their unhealthiest products at kids, according to a report issued on Friday.

There was a time when digging for a tiny toy at the bottom of a cereal box felt like the best part of breakfast. Those little ...

High-sugar cereal brands target their TV ads at kids under age 12. A new study finds that this advertising leads to greater household purchases of unhealthy cereals. It is the first study to directly ...

One of the top sources of added sugar in children's diets is in their breakfast cereal. A new study shows that advertising drives sales of high-sugar cereals when it's aimed directly at kids under 12 ...

One of the top sources of added sugar in children's diets is in their breakfast bowls. A new study shows that advertising aimed directly at kids is driving sales of high-sugar cereals, and it's having ...