The practical application of a theory or idea is the most effective way of demonstrating its usefulness. Case studies allow for the dissection of practical applications to uncover the thinking that ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. When prospects are in the awareness or consideration phase in their buyer’s journey, there’s ...

Nature Clinical Practice Cardiovascular Medicine is a journal designed to lighten the reading load for busy doctors; why, then, does it include Case Studies? Isn't the case study just a bit of light ...