As highly as we might think of the Web, there's nothing quite as powerful as a television commercial. It takes millions of ad budget dollars and the perfect slot during the most widely watched show of ...

At $7 million for a 30-second spot, this year's Super Bowl commercials are an expensive proposition all right. That's why GM brought in Will Ferrell to introduce the idea that you're about to see GM ...

Glass towers. Empty sidewalks, empty highways, empty except for the One Car—the car that the car commercial is for. Watch it glide over the bridge. Sleek, magnificent, like an elk that is also a car.

The 2023-2024 NFL season wrapped with the Kansas City Chiefs besting the San Francisco 49ers at Allegiant Stadium in Las Vegas, Nevada. While there’s plenty of discourse surrounding the game, you’re ...

Thanks to the power of high-resolution 360-degree cameras and 3D compositing technology, production companies can produce full commercials for new cars before any model ever makes it off the line. As ...

In Saturday Night Live's "December to Remember Car Commercial," a husband makes a major Christmas mistake. No, it's not gifting his wife a robe, nor getting his children a terrifying robot dog. This ...

Julian Fleming’s first order of business as a Penn State football player involved a sledgehammer, safety goggles and shattered glass. The prized transfer portal addition’s return to his home state to ...

After military service a career as war correspondent was on the cards. But then an exclusive bursar programme in automotive journalism came 'a-knockin' - and so a 26-year journey spanning newspapers, ...

The song "What About Now" that became a No. 1 hit for the band Lonestar in 1999 started out as a few lines written with a car commercial in mind. When writers Anthony Smith, Aaron Barker and the late ...