Trump’s new NIL order a game-changer for college sports originally appeared on Athlon Sports. College athletes have been cashing in like never before under the NIL era. Brand deals. Endorsements. Even ...

Powerade is returning to the NIL space for its third consecutive year ahead of the 2025 season. The sports drink has inked NIL agreements with LSU quarterback Garrett Nussmeier, Arizona State ...

The NCAA and college conferences asked for Congress to get involved with NIL, and guess what? They did. Republicans in the House of Representatives put forth their version (SCORE Act) in July. On ...

The revenue-share era is finally here as schools are legally able to pay their athletes directly beginning on July 1 on the heels of the landmark House v. NCAA settlement. A historic moment like this ...

A few weeks ago, as the House settlement was dragging its feet through the final approval process, I was chatting with a power conference athletic director about whether it would actually work as ...

The College Sports Commission reported Thursday that more than 8,000 name, image and likeness deals, valued at nearly $80 million, between third-party businesses and student-athletes have been cleared ...

Times are changing almost daily in college sports. With the introduction of revenue sharing and the shifting landscape of NIL, Auburn is the latest school to make changes to its NIL efforts. On To ...

Nearly $80 million in name, image and likeness deals were cleared by the newly established College Sports Commission from June through the end of August, the clearinghouse announced on Thursday.

The logo was plastered on t-shirts given out to Rutgers students outside of the College Avenue gym and magnets placed on the back of cars in parking lots across Busch and Livingston campus. When ...

College sports entered an entirely new, and entirely unprecedented, era on July 1 when the House v. NCAA settlement finally took effect. For the first time ever, schools can directly pay players for ...