Connected TV (CTV) continues to evolve, with ad views surging as streaming becomes the default way to watch premium content. This rapid expansion is being ...

With both Christmas and New Year’s falling right in the middle of the week this year, let’s be honest with ourselves: For all intents and purposes, 2024 is already over. Which means now is a fine time ...

Up to 79% of U.S. homes now own a smart TV, giving them one-click access to a trove of content available via streaming apps like Netflix, Hulu, Disney+, Tubi and many others, according to Hub ...

Over a decade ago, connected TV (CTV) was a growing technology but had almost zero practical use for marketers. Advertising opportunities were limited, and programmatic buying capabilities were ...

LG Ad Solutions in partnering with iSpot released a study called "The Efficiency Curve". Among the takeaways is a TV ad strategy using more CTV wand less linear TV will lead to better ad campaign ...