NIQ (NYSE: NIQ), a global leader in consumer intelligence, today announced the launch of Survey Groups in NIQ Discover, a new capability that enables brands and retailers to understand not just what ...

Variety-seeking behaviour reflects consumers’ inclination to switch among products, services or experiences rather than repeat identical choices. This tendency emerges from both internal drivers—such ...

Paradoxical tensions among consumers are making their behavior unpredictable and baffling many sellers, according to a report released Monday by a global strategy and management consulting firm.

Consumer decision-making models seek to explain how individuals recognise need states, gather and process information, evaluate alternatives and arrive at purchase decisions, before assessing ...

For years, companies have operated on the belief that B2B buyers function differently than typical consumers—that their decisions are shaped mainly by logic, procurement processes, and financial ...

What key changes are Gen Z and Millennial B2B marketers noticing in buyer behavior? To find out, Anteriad and Ascend2 surveyed marketing decision-makers around the world who work for B2B organizations ...

If you are not included in that answer, you are not just ranked lower; you are effectively erased from consideration.” — Ash Lockett, Head of B2B Marketing at ...

The report examines why B2B tech brands are receiving more leads from AI and explores the implications of this shift in buyer behaviour for the industry. Research shows that 89% of B2B buyers now use ...