Editors note: Founded in 1931 by Shojiro Ishibashi, Bridgestone has always been guided by the founders philosophy Serve Society with Superior Quality. Over the years, the pursuit of superior quality ...

PONTE VEDRA BEACH, Fla. -- Most golfers know about the importance of proper clubfitting, but at this week’s Golf Channel Am Tour Championships, they’re also getting the opportunity to see if they ...

With a new RPL-X coating, Bridgestone's e12 Splash is designed to offer total performance under any conditions. Wet golf balls are like wet tires - they just don't offer that much grip. But, ...

A "fitting" in golf is one of the best ways amateur golfers can fine tune their games in the search for lower scores, especially when paired with lessons. But while driver and iron fittings are common ...

Specs: Three-piece, urethane-covered ball with hydrophobic coating. Who it’s for: Golfers who often play in wet or muddy conditions and who want a ball that maintains consistent flight and spin. What ...

What you need to know: The latest iteration of Bridgestone's e12 family of golf balls consists of three models: HiLaunch, Straight and Speed. The designs are targeted at three specific types of ...

Welcome to GOLF.com’s ClubTest Proving Ground, where managing equipment editor Jonathan Wall and senior equipment editor Ryan Barath put the latest designs and groundbreaking technology in the ...

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There are distinct performance differences in each of the three new e-Series golf ball models Bridgestone brought out this spring. The e-5, for example, is a two-piece product with a Tour-caliber ...

Bridgestone patented a golf ball with specific spin rate and launch angle formulas for approach shots in wet and dry conditions. The ball’s cover includes a coating layer made of a urethane coating ...