Shopify reports 13 tips for small businesses to build beloved brands, focusing on strong storytelling, influencer ...

People starting their own business don’t always understand the importance of some elements they may have ignored until they feel the negative impact. And as a startup CEO, I was in that stage until I ...

Jeff Bezos famously once said, “A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” What first comes to mind when you hear the phrase “Just ...

Treat your brand like a long-term financial investment, focusing on strategic, high-ROI moves that build equity, consistency and trust over time.

While Oh's story is unique, solution providers can look to Tech Superpowers' success as an example of how valuable branding is. With that in mind, here are 10 tips from the top branding experts in the ...

Competition in business today is tough, yet more and more businesses are entering the arena than ever before. While many companies never make it through their first five years, some hit it big ...

Branding a business for millennials and Gen Z takes more than a good look or a trendy color palette. Younger buyers want to ...

It was a humbling experience. It was then that I realized that we didn’t have a great training program, and more importantly we didn’t have a great brand that talks about who I am, who we are and what ...

Personal branding is all about who you are as an individual—it reflects your personality, skills, and the genuine you. On the other hand, business branding focuses on what a company offers and how it ...

The best brands in business are recognizable, household names. This kind of popularity isn’t grown overnight, and it requires strategic growth based on the resources your business has on hand. Brands ...

Companies spend significant amounts of time and money into developing and carefully nurturing their brand. Why? The image of your brand can be the make or break factor of your business. No matter how ...

In today’s world of rapid startup growth, branding your company is essential to stand out from your competitors and find success. With more avenues to reach consumers than ever before and more ...