Let’s start with why it’s so difficult to find the right size bra. First, not all breasts are created equal. Some women need more support than others, some need a little lift, and some need a little ...

“Nobody wants to go bra shopping,” Heidi Zak, cofounder and co-CEO of online lingerie seller ThirdLove, told Business Insider in September 2018. “I started the company so a woman wouldn’t have to go ...

Business Insider spoke to Kimmay Caldwell, a bra fitter with more than 18 years of experience. She called bra sizing "the worst game of telephone ever." She told BI that if a bra fits well, you ...

Virgie Tovar: What led to the move toward extended sizing? Ra’el Cohen: From the beginning, we knew the status quo in bra sizing just wasn’t working. It’s one of the reasons we invented half cup sizes ...

This past weekend, The Curvy Fashionista had the pleasure of attending an unforgettable event that not only transformed the way we think about bras but also highlighted the true passion behind the ...

SAN FRANCISCO--(BUSINESS WIRE)--ThirdLove, the women’s bra and underwear company that disrupted the lingerie industry, announced today the launch of the Company’s first experiential retail store ...

You better bra-lieve it. Whether you’re spilling out, straps are slipping down or feeling the band cutting off your circulation, many know the feeling of wearing an ill-fitting bra. However, Bendon ...

Let's be real: Bra shopping is as stressful as buying new jeans. But if you need new bras to accommodate your new size or to ...

We wear bras for lift, shape and confidence, but the wrong fit could do more harm than good. CNA Women asks two doctors how ill-fitting bras, sagging and going braless can affect breast health.