And, now that we're weeks away from the premiere of the highly anticipated "Wicked" sequel, Betty Crocker is joining in on ...

CLASSIC MUFFIN MIX: Blueberry muffins are home-baked treats that are quick and portable for families on the go QUICK AND EASY: Just add milk or water, bake and enjoy ENDLESS OPTIONS: Prepare muffin ...

Although in the past I’ve mocked foods experiencing a certain degree of identity confusion, e.g., gum that thinks it’s key lime pie, I nevertheless remain strangely fascinated with these fusion ...

Few brands dominate the baking aisle the way Betty Crocker does. The question of how Betty Crocker became an American kitchen icon is answered in the brand's many cookbooks and mixes for cookies, ...

General Mills Inc. is recalling two flavors of Betty Crocker cake mix sold in the U.S. and one flavor sold in Canada because they use flour that was recalled earlier because it could contain ...

General Mills has raised its sales of its Betty Crocker corn-muffin mix 22.3% in the 12 months ending in September 2006 by repositioning it to appeal more to African-Americans. Blacks, who account for ...

It's time to check your pantry! Two flavors of Betty Crocker cake mix have been recalled this week as part of the General Mills flour recall. Betty Crocker Delights Super Moist Party Rainbow Chip Cake ...

FROSTING MIX: Add a delicious, fat free, fluffy white frosting to your 2-layer cake. Top it off with fruit, sprinkles and more to make a perfect dessert both kids and adults will love QUICK AND EASY: ...