"It's not your grandma's red," Erika Woelfel, Vice President of Color and Creative Services tells PEOPLE. "It's reinvented and reimagined for 2025" Emily Strohm is a Senior Editor at PEOPLE. She has ...

SANTA ANA, Calif., July 30, 2025 /PRNewswire/ -- Today, Behr Paint Company unveils Hidden Gem (N430-6A) as its 2026 Color of the Year—a smoky jade that uncovers exceptional beauty in every space. This ...

A jewel-toned beauty, Behr’s pick for the Color the Year 2026 more than lives up to its namesake. On July 30, Behr announced “Hidden Gem” (N430-61) as their selection—a dynamic blend of blue and green ...

When it comes to a bedroom makeover, there's nothing quite like a fresh coat of paint! But with so many pretty hues out there to choose from, selecting one that you'll want to look at every day for ...

Voted the Most Trusted Paint Brand in America*, Behr brings that same commitment to innovation and performance to every new ...

SANTA ANA, Calif., Aug. 2, 2021 /PRNewswire/ -- Painting is a cost-effective way to increase the market value of your home and the color you choose could play a significant role. BEHR® Paint and ...

Designers say people are doubling down on soothing, relaxing, and cozy bedroom colors. A few unexpected bedroom paint color trends are clay, deep plum, and brown. The bedroom paint colors losing ...