Product designs often serve as the cornerstone of a brand’s identity, evoking instant recognition and loyalty among consumers. From the iconic silhouette of Coca-Cola’s glass bottle to the distinctive ...
A trademark (or service mark for services) primarily protects words, names, symbols, slogans or logos used to identify and distinguish the source of goods or services. Trade dress is essentially a ...
No Infringement Intended: What Brands Can Learn About Trade Dress From the YETI and RTIC Cooler Wars
In the previous installment of the Cooler Wars, we explored how patents protect the functional aspects of a product and where those protections fall short. YETI, a well-established brand known for its ...
UGG-ly Result: Court Calls Classic Ultra Mini and Tasman Trade Dress Generic, Design Patent Survives
On June 12, 2023, Deckers Outdoor Corporation, owner of the UGG brand, sued Quince, an affordable fashion e-commerce company, alleging that Quince’s shearling lined boots infringed Deckers’ ...
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