Business owners without a formal marketing background often think of marketing in terms of advertising, public relations and promotions activities. While those are important aspects of marketing, they ...

Marketing guru Steve Cone practices what he preaches. In his new book, he stresses that one key secret to a successful ad campaign is the element of excitement — a very necessary ingredient for ...

to understand the basic concepts of marketing and how to apply them to their 'Great Day Out'. This sheet encourages pupils to gather existing promotional material about their area and identify the ...