As a marketer, female CEO and founder of multiple brands, I've been fortunate to witness some remarkable marketing campaigns in my career. However, few have captivated me like the "Barbie" movie. In ...
As the doll celebrates its 65th anniversary, Mattel execs Lisa McKnight and Kim Culmone look back at what the movie unearthed (see: Palm Beach Sugar Daddy Ken). By Nicole Fell Assistant Editor For ...
After the colossal success of Barbie in 2023, Mattel has finally decided where to take the character next. Deadline reports that a new Barbie animated movie is in the works at Illumination. The film ...
“Deep Dive” is an in-depth podcast and video essay series featuring interviews with the stars and creative team behind an exceptional piece of filmmaking. For this edition, the IndieWire Crafts and ...
The film was a global phenomenon and seemed to herald a new era of embracing stories by, about and for women. By Nicole Sperling When “Barbie” was released in 2023, it quickly became a phenomenon. It ...
Two years after Warner Bros.’ “Barbie” became the highest grossing film of 2023, Mattel Studios announced Thursday it will produce an animated film based on their famed doll with Illumination that ...
'Barbie' is the biggest movie of 2023 so far, sitting at a whopping $1.4 billion at the global box office, with a limited IMAX release slated for next week Jen Juneau is a News and Movies Staff Writer ...
LOS ANGELES, March 6 (Reuters) - (This story contains strong language, in paragraph 8) Actor Simu Liu, who played one of the Kens in the Oscar-nominated "Barbie" movie, experienced a revelation when ...
The Barbie movie is a huge hit. Not just with critics, but also with the audiences, especially young audiences. In some ways, this is not that surprising, given the enormous global promotion the movie ...