Alpina Burkard Bovensiepen was born in 1965 as an automotive company rather than as an aftermarket tuner, but it died last year to make way for the new BMW Alpina brand in 2026, which now has a new ...

Over three years after BMW first announced the Alpina acquisition, the transition is finally done. Starting in 2026, BMW Alpina will run as its own brand within the BMW Group, much like BMW M, but ...

Last month BMW officially took control of Alpina, and to celebrate it unveiled a fresh wordmark and lightly updated font for its new luxury sub-brand. Now, four weeks later, we have an all-new BMW ...

BMW Alpina has unveiled a redesigned brand emblem as it transitions into a standalone marque under the custodianship of BMW Group. The update follows the brand’s official activation in January 2026.

Color matching the BMW emblem!!

BMW M GmbH will mark its 50th anniversary on May 24, 2022. To celebrate the occasion, BMW M announced a special emblem and an expanded color palette with references to the past, that will become ...

BMW M turns 50 in 2022 and to celebrate will offer badges inspired by the emblems that adorned some of its early race cars. The badges will be offered as an alternative to the standard design, for ...

If you thought BMW’s emblem was reminiscent of its days as an airplane manufacturer—you’re wrong. If you thought the logo’s “Roundel” portrayed a spinning airplane propeller—you’re also wrong. Luckily ...