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BMW says 60% of company car drivers want an EV, but there is a catch
BMW-commissioned survey of 655 Europe company-car drivers finds ~60% would pick an EV next lease—if range hits ~250 miles (many want 310+). Costs, comfort, and charging convenience matter most; firms ...
BMW is in the midst of its most pivotal transition period in nearly its entire history. The last time the Bavarian automaker overhauled its whole product range to such a degree was back in 2002, when ...
Because of the strength of its intangible assets, including brand and intellectual property, BMW has a narrow economic moat rating. Brand strength has enabled premium pricing across all of BMW's ...
BMW i Ventures, the venture capital unit of the BMW Group, has announced a strategic investment in Upstream Security, a tech startup which aims to accelerate the development of innovative automotive ...
Three major automakers have come forward and announced an equally-owned company focused on creating a single, cost-effective platform to connect EV drivers, automakers, and utility companies. BMW ...
BMW history starts in 1916 with Gustav Otto and Karl Rapp. Otto merged his aircraft manufacturing company into Bayerische Flugzeug-Werke AG (BFW) on March 7, 1916. One year later, in 1917, Rapp's ...
A Chinese firm has purchased the technology behind a BMW-powered flying car that has been successfully test-flown in Europe. The flying car, known as the AirCar, is a Slovakian-designed two-passenger ...
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The Greatest Cars Ever Made By Alpina
The story of Alpina began in 1962. German industrialist Burkard Bovensiepen developed a Weber twin carburetor for the BMW 1500. The automotive media approved of the upgrade, and so did the BMW company ...
BMW has a problem. Rising interest rates and declining factory incentives are taking a toll on the luxury brand's leasing business. "Our lease penetration is down dramatically — 30-plus points versus ...
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