CHARLOTTE, NC - MAY 01: Tiger Woods hits a shot on the first hole during the second round of the Quail Hollow Championship at the Quail Hollow Club on May 1, 2009 in Charlotte, North Carolina. (Photo ...

Bridgestone Golf has unveiled its newest Tour balls - the B330, B330-S, B330-RX and B330-RXS - featuring the company's proprietary Dual Dimple Technology, larger cores and softer covers than the ...

You are not Phil Mickelson. So why are you playing his golf ball and expecting the same results? “You don’t use racing slick tires on your Honda Accord,” notes Brandon Sowell, director of marketing ...

Bridgestone’s new Tour B line of premium, multilayer urethane covered balls—like its previous B330 line—again will offer four options, more than any other major brand. The Tour B line will feature the ...

Two of the biggest golf stories of the year were Nike’s abrupt exit from the golf hardware business after years of struggling with public acceptance of its products, and Tiger Woods’ comeback, which ...

In revamping its B330 family of golf balls, Bridgestone is looking to reach a broader range of golfers as it also seeks to enhance performance and playability. Start with the four-piece Tour B330 and ...