In the competitive world of B2B marketing, staying ahead requires innovation and adaptability. Advanced tools play a crucial ...

Selecting the right marketing automation software for a B2B company is no easy feat. There are thousands of automation tools available and not all of them are the right fit for the ...

In today's rapidly changing world of B2B marketing, the quest for efficiency and personalization has reached unprecedented levels. As companies tirelessly work to connect with their target audience, ...

Portland, Oregon, March 06, 2025 (GLOBE NEWSWIRE) -- Act-On Software, a marketing automation leader, in partnership with Ascend2, releases " The State of B2B Marketing Automation 2025." This survey ...

The excitement of moving into the sophisticated realm of automation gets marketers jumping in and playing with their shiny new tool as soon as they have access. And that’s understandable because ...

Most B2B marketers say they plan to moderately increase their spend on marketing automation in 2025, according to recent research from ActOn and Ascend2. The report was based on data from a survey of ...

TrackFunnels has expanded into MarTech consulting, supporting B2B teams with GA4 tracking, MarTech integrations, and reliable marketing automation systems. AI doesn’t change the fundamentals. Garbage ...

For B2B marketers, artificial intelligence is no longer a back-office efficiency tool. Instead, it’s becoming a frontline force shaping how brands engage, decide, and deliver. The newest frontier, ...

If we look at the most frequent difficulties businesses face, we would see that collecting leads and keeping consumers engaged throughout their journey are at the top of the list. Along with these ...

As enterprises scale, managing large and complex sales processes requires advanced tools that not only streamline operations but also enable data-driven decision-making. Sales automation software is ...