While business-to-business commerce refers to business transactions between companies, business-to-consumer models are those that sell products or services to personal-use customers. Often called B2C, ...

Many B2C businesses are adding a D2C channel to their business. Some businesses are favoring D2C marketing exclusively due to the higher margins and greater autonomy. Let’s take a look at the ...

Most companies fall into one of two broad categories: business-to-consumer (B2C), or business-to-business (B2B). Every company needs to tailor marketing messages and sales strategies to the right ...

Over the years, customer communications have grown into a prominent part of what an enterprise communications infrastructure needs to support. This started in the late 1990s with call centers, ...

Today’s business-to-business (B2B) sales cycle is not just long, it fails to meet the changing needs and expectations of customers, especially within the technology industry. Applying proven consumer ...

Editor's note: The following is a guest post from Daphna Steinmetz, CTO at Digital Turbine. Mobile app developers are facing a tough challenge. As comScore pointed out, consumers spend about half of ...

Every October in Orlando Florida, 250 of the world’s leading CMOs gather for an invite-only, two-day pre-conference before the official ANA Masters of Marketing event, organized by the Association of ...