AR is used in various areas of the automotive sector. A notable application is head-up displays (HUDs) and headset infotainment systems, which use AR as part of augmented GPS navigation, warning ...

Most dealers now accept that the Internet is today’s prevailing mode of discovery for new- and used-vehicle buyers. The sharper dealers have taken this recognition a step further, addressing what’s ...

These are the best technologies, features, and services that are radically improving driving, car ownership, and how we move.

According to GlobalData’s Technology Foresights, which uses over one million patents to analyze innovation intensity for the automotive industry, there are 300+ innovation areas that will shape the ...

Augmented reality content is gaining traction in the automotive industry, but Ford has now developed a way that would bring it to all vehicle occupants. Most carmakers are trying to use AR images and ...

(Our Auto Expert) – BMW M unveils a groundbreaking driving experience that pushes the boundaries of innovation – BMW M Mixed Reality. Going beyond traditional virtual reality, BMW M – formerly BMW ...